Culture That Works - for People and Performance
Speaking on Neuroinclusion, Leadership, and the Connection Between Employee Experience, Customer Loyalty, and Business Results
"DeAnna does not just talk a good game, she has been there, done it and got the t-shirt!! An exceptional CX practitioner."
Ian Golding, Global Customer Experience Specialist
DeAnna's Most Popular Topics:
Built for All Brains: The Neuroinclusive Workplace Advantage
The present-day challenge: Too many workplaces are still designed for a narrow idea of ‘normal’. Neurodivergent people are masking. Teams are burning out. Inclusion efforts are more poster than practice—and it’s costing organisations innovation, loyalty, and real connection with their customers. When people don’t feel safe to be themselves, they can’t do their best work. And neither can your brand.
The way forward: In this keynote, DeAnna Avis, AuDHD speaker and award-winning customer/employee experience strategist, exposes the hidden cost of exclusion and shows how neuroinclusion isn’t a box to tick, but a strategy for unlocking powerful outcomes. With lived experience, cutting-edge research, and real-world stories, she challenges business-as-usual and equips audiences to build cultures that feel good and do good. Because when you design for the edges, you support everyone.
Attendees will learn:
- Practical ways to create a workplace culture that supports employees of all neurotypes (neurodivergent and neurotypical alike).
- How neuroinclusion drives innovation and employee engagement, and benefits customer experience and brand reputation.
- Real-world, best practice examples and cutting edge research of organisations that have embraced neuroinclusive practices and reaped the benefits.
Designing for Difference: Inclusive Customer Experience That Works for Every Brain
The present-day challenge: We spend huge amounts of time and money designing customer journeys - but who are we really designing for? Most experiences are still built with an "average" customer in mind, overlooking the 1 in 5 people who are neurodivergent. The result? Confusing interfaces, sensory overload, and service scripts that don’t work for everyone. These aren’t deliberate exclusions - but they’re baked into the system when inclusive design isn’t part of the brief.
The way forward: In this keynote, DeAnna Avis, AuDHD speaker and award-winning customer experience strategist, exposes the hidden friction points neurodivergent customers face and shows how small design shifts can make a big difference. Combining lived insight with practical strategies and best-practice inclusive design, she helps brands create experiences that are more human, accessible, and loyalty-building - for everyone.
Attendees will learn:
- What neurodivergent customers experience - and why most customer journeys aren’t working
- The impact of invisible barriers: sensory overload, cognitive load, language gaps, and access issues
- Practical ways to make digital, face-to-face, and comms channels more inclusive
- How neuroinclusive design boosts customer satisfaction, loyalty, and brand reputation
- Real-world examples of inclusive CX done right
Unmasked & Unapologetic: The Rise of Neurodivergent Women at Work
The present-day challenge: Neurodivergent women are often among the most capable - and the most overlooked - people in the workplace. Praised for their performance while their struggles go unseen, many spend years burning out in silence just to meet expectations that were never designed for them. Their strengths are recognised, their needs dismissed, and their potential quietly lost in systems that reward masking over authenticity.
And when leadership doesn’t reflect diverse ways of thinking, communicating, or showing up, it’s not just individuals who suffer. It’s the whole organisation.
The way forward: In this powerful keynote, DeAnna Avis - an AuDHD speaker, strategist, and co-founder of Joyfully Different - calls time on burnout culture and performative inclusion. Blending lived experience with strategic insight, she explores what it truly means for neurodivergent women to unmask and lead. From dismantling internalised ableism to reimagining what leadership looks like, this talk invites organisations to move beyond surface-level support and start building cultures where difference isn’t just accepted - it’s celebrated.
Because when neurodivergent women lead as their full selves, everyone benefits.
Attendees will learn:
- Why so many neurodivergent women are missed, misdiagnosed, or misunderstood - and what that means at work
- The hidden cost of masking and why it leads to burnout, breakdown, and disengagement
- How trauma, gender bias, and perfectionism shape the way neurodivergence is expressed (and suppressed)
- What true neuroinclusion looks like - from rethinking communication norms to reimagining how leadership potential is recognised.
- Why unmasking isn’t just personal - it’s systemic, radical, and essential for creating workplaces that truly include and empower neurodivergent women
Turning Customer Experience (CX) Strategy Into Award-Winning Action
The present-day challenges: Everyone talks about being customer-first - but inside many organisations, customer experience strategies stall out. Big ideas live in PowerPoints, while teams struggle under the weight of silos, competing priorities, and burnout. When employee experience and customer experience aren’t aligned, strategy becomes just another buzzword - and both people and performance suffer.
The way forward: In this energising and practical keynote, DeAnna Avis - 7x award-winning CX and culture strategist - shares how to translate strategy into action across every level of your organisation. Blending lived experience with real-world results, she reveals what it takes to design customer-centric cultures that actually work for your people, your customers, and your brand. Because when your team thrives, your customers feel it -and your brand grows.
Attendees will learn:
- A clear roadmap for turning CX strategy into real-world action (not just theory)
- How to connect employee experience and customer outcomes for greater impact
- Proven tools and stories from DeAnna’s award-winning work—including what actually works
- How to lead transformation that strengthens teams instead of draining them
- Why human-centred, inclusive leadership is the key to long-term CX success
DeAnna is available to speak in-person or virtually on these topics, or can work with you to craft a bespoke topic for your event.
"DeAnna has shown how a business within an industry not associated with being inclusive and diverse, can change and be open to gender parity at every level, inspiring other women to thrive and creating an environment that supports these goals."
Julia Muir, Founder, Automotive 30% Club and CEO, Gaia Innovation Ltd
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